In early Rolex ads for the Day-Date, a pair impressively dressed guards stand outside of a closed pair of stately doors. These ads are referring to the men who wear the model. The ads refer to the type of men who wore the model.

Old advertising for Day-Date

Launch of a Legend

The Day-Date, also known as "President" by collectors,Franck Muller Replica Watches was created in 1956. It is a wristwatch that has been worn by Lyndon B. Johnson, John F. Kennedy, and Marilyn Monroe. It has been a part of countless films and television shows over the past 60 years. It is a symbol for success, masculinity, power, and alpha male cool.

Lyndon B. Johnson is the first US president to wear a Day-Date while in office

Marilyn Monroe is pictured between Robert Kennedy and John F. Kennedy, at a New York party following the Democratic fundraiser at Madison Square Garden. Monroe sang famously Happy Birthday to JFK at this event.

In David Mamet's landmark film Glengarry Glen Ross, Alec Baldwin, in the middle of his famous "Always Be Closing" speech, pounding a group underperforming real estate salesmen,Rolex Sky-Dweller Replica unsnaps the hidden latch on his yellow-gold Day-Date with champagne dial and holds it up in front of an Ed Harris who is perplexed, saying "You see this Watch? This watch costs more than your car. The watch is the final exclamation in this verbal smackdown. Lemmon, his beleaguered colleagues and the IWC Aquatimer Replica are all left staring blankly at this primal totemic sign of success and power.